Villa Marketing
Your villa, marketed like ours
The idea
Own your marketing, not just your villa
The villas that thrive here are the ones whose owners build marketing they own: a direct-booking website, an email audience, a presence guests can find. The platforms then become one source of bookings rather than the only one, and the guest relationship stays yours.
We know this works because we do it for our own place. Mark co-owns Villa Lux Luz, a 10-bedroom villa in Praia da Luz, and everything on this page is the system that already runs at villaluxluz.com: the website, the booking engine, the enquiry handling, the newsletter, and the pricing strategy behind it.
The proof
What happened at Villa Lux Luz
The season after the new site went live, enquiries went up three and a half times. For 2027, the villa's own website is its number one booking source by value: €49,500 of stays booked direct so far, ahead of Airbnb, Vrbo and every agency it lists with. And 44% of the 2026 season's value came through channels that pay commission to nobody: the website, repeat guests and word of mouth.
Those are our own numbers from our own booking system, and we will happily walk you through them.
- 2027's top source
- Own website
- Enquiries, year one
- 3.5×
- Booked direct for 2027
- €49,500
- 2026 commission-free
- 44%
Pick your level
From a website to the full engine
| A The website |
B + Booking engineyou handle the enquiries |
C + Enquiries handledby us, end to end |
D The full enginemost owners choose |
|
|---|---|---|---|---|
| What you get | ||||
| Direct-booking website to the standard of villaluxluz.com, with a 24/7 assistant answering guest questions at any hour | ✓ | ✓ | ✓ | ✓ |
| Professional booking engine: live availability, rates and secure enquiries, configured and synced to your calendars | × | ✓ | ✓ | ✓ |
| Every enquiry answered end to end in your villa's name, from first email to booked stay | × | × | ✓ | ✓ |
| Featured presence in The Algarve Monday, our weekly email and blog, plus a social media presence for the villa | × | × | × | ✓ |
| Pricing strategy across your channels, including getting your platform rates working harder | × | × | × | ✓ |
| Mark the Concierge for your guests, and €250 a year paid to you as a partner villa | ✓ | ✓ | ✓ | ✓ |
| What it costs | ||||
| One-off build (at B to D includes €295 booking engine setup) | €2,500 | €2,795 | €2,795 | €3,000 |
| Booking engine licence, per year | × | €425 | €425 | €425 |
| Monthly (hosting, domain, assistant, our ongoing care of the site) | €35 | €59 | €59 | €150 |
| Commission on direct bookings we generate (your platform income is never commissioned) | × | × | 15% | 15% |
Each column is complete: what you see is everything that level costs. Levels A to C give you the machine; level D adds the fuel, the audience-building that fills a website with visitors. B and C share the same fixed costs on purpose: at C, the enquiry handling is paid for by results, through the 15%, so it costs nothing unless we book your villa. The 15% applies only to bookings arriving through your direct channels, and your property manager keeps doing everything on the ground. Already have a website? The build becomes a migration: we keep your domain and anything worth keeping, and completely redesign it on our engine, same build price.
The add-on
A film of your villa, from the photos you already have
A proper villa film used to mean a videographer, a drone licence and a day of access between guests. It now means the photos you already have. We turn your existing stills into a cinematic film with real camera motion, graded colour and music: no shoot, no access, delivered within days.
We make these for our own villa: watch the 80-second photo walkthrough at Villa Lux Luz, made entirely from stills, no camera involved. And the same rule applies to yours: if your photos are not strong enough to carry a film, we tell you before you spend anything.
The social cut · €145
30 to 60 seconds, cut vertical for Instagram, Facebook and your listing pages.
The full film · €245
Up to two minutes with titles and licensed music, widescreen for your website, with the vertical social cut included.
Get started
Winter is when next summer is won
UK guests book their Algarve summers between January and March, so the villas that are ready by Christmas win the season. The build happens remotely, takes weeks not months, and starts with one email: tell us your villa and where it is, and we'll come back within 48 hours.